Monthly Archive: February 2009

High Tech Marketing new start-ups

Marketing   ·   February 8, 2009

Marketing new high technology products and services is a critical issue facing businesses and in particularly new start-ups. Entrepreneurs in particular beaver away for months and even years, overcoming major technical problems, developing a product that still has no customer focus.
The problems of small start up businesses entering new markets with a new product is [...]

Email Campaign Costs

Marketing   ·   February 7, 2009

email costs
Several factors will determine the cost of your email broadcast:

Time of Broadcast
Peak Rate 8am - 6pm
Off Peak Rate 6pm - 8am
Personalisation
Allows you to add the recipients name giving your email campaign a targeted, personal touch.
Volume of Emails Sent
The more emails you send the lower the cost per email
Lists Being Used
Prices vary depending on source [...]

Don’t waste a crisis when you have one

Marketing   ·   February 7, 2009

As the business environment gets tougher your customers are going to get even more selective. In a world of shrinking demand, smaller margins, and scarce resources, managers have to figure out how to stand out from the crowd, how to stand for something special, how to offer a positive alternative to the status quo.
Customers want [...]

Should you Rent or Buy Email Lists

Marketing   ·   February 1, 2009

The idea of using email to sell products and services is undoubtedly a very attractive idea. No fulfilment or postage charges and no stationary costs - it seems like a no-brainer so where is the catch.
It makes sense to keep in regular contact with existing customers one way or other both by email or phone. [...]