Monthly Archive: January 2009
Free help to improve your ranking on Google
Marketing · January 27, 2009
New SEO (search engine optimization) techniques are being offered on a daily basis to business owners. Telesales people generally open with the now familiar “We can get your company listed at number one on Google.” If I’m in a mood I generally reply, “No, you can’t.” A response guaranteed to start a lot of back [...]
Email marketing and the law
Marketing · January 27, 2009
Email marketing is being pushed hard as a more effective method to sell but it comes with its own unique set of problems. For a start you need lists of addresses of people and companies willing to accept your email. Not that easy to obtain especially in view of laws regulating the use of email [...]
Use your customer database
Marketing · January 27, 2009
It’s easy to get bored with a particular sales process and direct mail has gone out of fashion to some extent overtaken by the Internet, email and tele-marketing.
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However, this may be a good time to start using direct mail once again since the number of mail shots I receive are far fewer than [...]
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