http://www.mtelsdirect.co.uk Business to Business Direct Marketing Wed, 01 Apr 2009 15:22:53 +0000 http://backend.userland.com/rss092 en Marketing new high technology products and services is a critical issue facing businesses and in particularly new start-ups. Entrepreneurs in particular beaver away for months and even years, overcoming major technical problems, developing a product that still has no customer focus. The problems of small start up businesses entering new markets ... http://www.mtelsdirect.co.uk/?p=196 email costs Several factors will determine the cost of your email broadcast: Time of Broadcast Peak Rate 8am - 6pm Off Peak Rate 6pm - 8am Personalisation Allows you to add the recipients name giving your email campaign a targeted, personal touch. Volume of Emails Sent The more emails you send the lower the cost per email Lists Being ... http://www.mtelsdirect.co.uk/?p=188 As the business environment gets tougher your customers are going to get even more selective. In a world of shrinking demand, smaller margins, and scarce resources, managers have to figure out how to stand out from the crowd, how to stand for something special, how to offer a positive alternative ... http://www.mtelsdirect.co.uk/?p=185 The idea of using email to sell products and services is undoubtedly a very attractive idea. No fulfilment or postage charges and no stationary costs - it seems like a no-brainer so where is the catch. It makes sense to keep in regular contact with existing customers one way or other ... http://www.mtelsdirect.co.uk/?p=11 New SEO (search engine optimization) techniques are being offered on a daily basis to business owners. Telesales people generally open with the now familiar "We can get your company listed at number one on Google." If I'm in a mood I generally reply, "No, you can't." A response guaranteed to ... http://www.mtelsdirect.co.uk/?p=8 Email marketing is being pushed hard as a more effective method to sell but it comes with its own unique set of problems. For a start you need lists of addresses of people and companies willing to accept your email. Not that easy to obtain especially in view of laws ... http://www.mtelsdirect.co.uk/?p=6 It’s easy to get bored with a particular sales process and direct mail has gone out of fashion to some extent overtaken by the Internet, email and tele-marketing. // --> // --> However, this may be a good time to start using direct mail once again since the number of mail shots I ... http://www.mtelsdirect.co.uk/?p=3